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Senior Health and Retirement Services

Senior Health and Retirement Services (SHRS) is a reputable retirement services agency located on the Connecticut shoreline. The agency was founded in 2005 by Kristin Pitarra to fulfill a need for quality and trusted advice for seniors. SHRS recently moved their office to the beautiful and quaint seaside town of Madison, CT to accommodate their growing business.


SHRS approached me about designing their new website. Their existing website didn't represent their extensive business offerings and was not set up to promote the various on-site and off-site educational seminars that they host. They were also looking for a website that would incorporate their brand's fresh look and feel, introduce their team to existing and prospective customers, be intuitive to navigate and promote Madison, CT as a great place to visit.

In addition to building and designing their new website, they asked if I could help them establish a social media presence. I created a Facebook and LinkedIn business page for SHRS and provided them with the tools and knowledge to manage these pages.

They were fantastic to work with. I loved seeing all of the elements of this project come to fruition and can't wait to see what the future holds for this great business.

My company initially used Cal Marketing Services for our new website design and based on the fantastic job Susie did, we continue to use Cal for our ongoing marketing support.  We had an old website that was not functioning the way our business needed.  We consulted with Susie. She listened to our needs and fully understood exactly what we were looking for. She provided us a clear detailed list of what she needed from us and after a few suggestions and drafts she produced an amazing website that accomplished everything we had been looking for. The site was up and running in a very timely manner and she continues to work with us on updating and adding content as needed.  We’re using Cal Marketing Services on an ongoing basis for our marketing materials. Susie is extremely responsive and provides multiple options and drafts for each project. She has great ideas and is a pleasure to work with.  I’d recommend Cal to anyone.  

John J. Pitarra Jr., Principal Partner and Licensed Agent

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